Make-It-Do Advertising Terms & Conditions (Make It Do LLC)(Updated and Effective from January 8, 2024)

These Advertising Program Terms (“Terms”) constitute an agreement between Make-It-Do Advertising (“Make-It-Do” also known as Make It Do LLC) and the entity accepting these Terms electronically (“Customer”). These Terms govern Customer’s participation in Make-It-Do’s advertising subscription and services associated with or mentioned in these Terms (collectively, the “Subscription”). In consideration of the following terms, both parties agree as follows:

1. Subscriptions: Customer grants Make-It-Do and its affiliates permission to place Customer’s advertising materials and related technology (“Ads”) on any content or property (“Property”) provided by Make-It-Do or its affiliates on behalf of itself or a third party (“Partner”). Make-It-Do is solely responsible for all Ads and Ad targeting decisions (“Targets”). The Subscription employs various advertising platforms, and Customer authorizes Make-It-Do or its affiliates to use tools to format Ads. Make-It-Do or its affiliates may participate in subscriptions to support their own services and products, some of which are considered “Trade Secrets” or confidential. Customer is prohibited from disclosing any information related to Trade Secrets or non-public information about them.

2. Ad Serving: (a) Make-It-Do will not create Ads containing malware, spyware, or any other malicious code or content. (b) Make-It-Do may use an Ad server for serving or tracking Ads only in Subscriptions that permit third-party Ad serving.

3. Subscription Cancellation: Either party can cancel a subscription at any time. Customer must request an account cancellation by emailing support@makeitdousa.com. Ads will continue to run until the end of the billing cycle.

4. Warranty and Rights: Customer warrants that it has the rights to use Creative, Destinations, and Targets for advertising purposes and authorizes Make-It-Do to act on behalf of third parties, if applicable. Make-It-Do is authorized to create, retrieve, and analyze advertising for the Subscription’s purposes.

5. Geographical Business Listings (Map Listing): Make-It-Do can manage Google Business Profiles listings online. New GBP listings can require Google verification. For existing Google Business Profile listings, Make-It-Do will be added as a manager to provide SEO services. There should be only one Google Business Profile per business address, and Make-It-Do can assist in managing multiple listings.

6. Refunds: No refunds are provided except as specified in promotional offers. Make-It-Do incurs upfront advertising costs when the payment is submitted.

7. Promotional Offers: Make-It-Do occasionally offers promotional offers, such as coupons and discounts, which may change without notice and can be revoked at the sole discretion of Make-It-Do. “The Edge” promotional offer has been discontinued effective 7/23/22.

8. Payment: Customer’s subscription fee will be automatically billed monthly, with the renewal date determined by the subscription purchase date.

9. AdWords (Ads) Management Services:

   a. Platinum Plan: For ad budgets exceeding $1,000 per month, clients will receive detailed monthly reports on their ad spending. Any unused budget can be carried over to the next month or refunded. Note, there is a 3% processing fee for budgets over $1,000.

   b. Standard Plan: For smaller ad budgets, funds are allocated to a combination of SEO, backlink building, and advertising efforts. Monthly reports under the Standard Plan will provide insights into traffic sources and the impact of the ads.

   Note: The key difference in our services is transparency and detail in reporting. With our platinum plan, where ad budgets exceed $1,000/month, clients receive a comprehensive monthly report. This report meticulously tracks every advertising dollar, providing clear insights into expenditure. For smaller ad budgets, we integrate the funds into a blend of additional SEO, backlink building, and advertising efforts like Google Ads. While these budgets don’t include a separate ad spend report, our standard monthly report will indicate the traffic sources, like showing what percentage resulted from paid ads, for a broader understanding of your digital footprint.

10. +Plus & Basic Websites & ALL Websites We Build: Make-It-Do creates custom-built websites optimized for Google’s algorithms. These websites are considered Make-It-Do’s digital intellectual property with trade secrets to improve internet placement. Customers may advertise the URL of websites on print advertising. Customers have the option to buy out of their subscription plan and purchase websites we have built tailored to their business for a cost equal to 5 years of advertising fees plus an 8.25% sales tax (applicable in Texas) or $8940 (whichever is least).

11. 1yr, 2yr, 5yr & Lifetime Guarantee: Make-It-Do guarantees that monthly advertising costs will remain unchanged during the respective guarantee periods.

12. Indemnification: Customer agrees to defend, indemnify, and hold harmless Make-It-Do, its Partners, agents, affiliates, and licensors from third-party claims or liabilities related to Ads, Targets, Creative, Destinations, Services, Use, and any breach of these Terms by Customer. Partners are intended third-party beneficiaries of this section.

13. Term: Make-It-Do may make non-material changes to these Terms at any time with advance notice. Material changes will also be communicated with advance notice and will take effect no less than 7 days after notice. Either party may terminate these Terms at any time with notice to the other party.

14. Miscellaneous: (a) All claims related to these Terms or the Subscriptions will be governed by Texas law, excluding Texas conflict of laws rules, and will be litigated exclusively in the federal or state courts of Montgomery County, Texas, USA. (b) Nothing in these Terms limits a party’s ability to seek equitable relief. (c) These Terms constitute the entire agreement between the parties and supersede any prior agreements on the same subject. (d) No party may make public statements regarding the relationship contemplated by these Terms, except as required by law. (e) All notices must be in writing and addressed to the respective parties as specified. (f) Amendments to these Terms require the agreement of both parties and must explicitly state that they amend these Terms. The failure to exercise any rights under these Terms does not constitute a waiver of those rights. If any provision of these Terms is found unenforceable, the rest of the Terms remain in full force and effect.

Updated and Effective from January 8th, 2024.